More About Bryce

I know the weight of leadership because I’ve carried it.

For nearly 30 years I’ve led organizations through complexity, change, and high-stakes decisions. Today I coach leaders who want their impact to come from a steadier place.

Nearly 30 years leading

Executive Director of a nonprofit today

Bryce Thomason in a cap, glasses, and dark t-shirt, hands in his pockets, standing in a foggy field in front of a weathered old motel sign.

The Through-Line

From performing under pressure to leading from center.

I grew up in poverty. I learned early that if I worked hard enough I would be safe, and I was right. I built five companies to a combined $20 million in revenue with no outside investors and no startup funding. First class, the best resorts, a black American Express Centurion card, season tickets on the baseline. None of it made me happy.

The urgency that got me out of poverty never switched off. I kept it long past the point it was useful, until it stopped feeling like a strategy and started feeling like me. That life is behind me now. I’ve never had more purpose or more peace, and I wouldn’t trade back for any of it.

That’s what shapes the way I coach. It isn’t theory. I’ve lived the patterns my clients are working to change, and I know they can change.

Today

Since April 2020 I have been Executive Director of the Unitarian Universalist Congregation of Atlanta. I took the job in the middle of four years without a building and three weeks before the pandemic closed everything. The community went on to raise more than four million dollars and move into its home in 2022. I am not coaching from the far side of a career I left behind. I am still doing the job I coach people through.

Leadership is practiced moment by moment, in how you meet what’s in front of you.

Most of what you need is already there. The work is clearing enough room to reach it.

Background

Where I’ve been.

MBA in Management of Technology, Georgia Tech

Advanced Innovation and Entrepreneurship certification, Stanford University

Fast Forward Magazine “30 Under 30” Award recipient

Co-founder of Empty Closets Community Services, which grew to 92,000 registered accounts

Justice-Building Innovator with the Unitarian Universalist Service Committee

More than a decade judging the Webby and Anthem Awards

Coach training

I am trained in Presence-Based® Coaching, having completed the PBC Core Training and Mentor Coaching in February 2026. I am currently completing the Living In Presence Coaching Course, PBC’s advanced six-month, ICF Level 2 accredited coach training, with the Certified Presence-Based Coach designation expected in October 2026.

If this story sounds like yours, there are two places to go from here. You can read how the six-month partnership works, or you can start with a conversation. There is no expectation or timeline on either.

If this story resonates, let’s begin there.

A conversation is a quiet place to sense whether this work fits the season you’re in.

Bryce Thomason

Coaching for purpose, presence, and steady leadership. Atlanta, Georgia, and by Zoom wherever you are.

© 2026 Bryce Thomason. All rights reserved.

Drafted with AI assistance and edited by me.